I can also tell when they show me that they have more interest in getting a low price than getting a sign with a design that is compelling enough to draw people into their place of business.
I want to ask them, “Is a $1000 sign really cheaper than a $10,000 sign”. When they say “Yes, it is”. I want to explain to them that if their business fails because of poor signage choices, then how much did they really save on that $1,000 sign? On the other hand, if their business succeeds beyond their wildest expectations and it is due in part to their clever and effective sign content, then wasn’t they extra $9k the best decision they could have made? It pays for itself and then makes them money if it helps keep them from “going under”.
Signs are best looked at as “advertising”.
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